Valentine’s Day 2026: What Florists Should Be Pre‑Booking Now

 

Valentine’s Week isn’t just another holiday on the floral calendar — it’s the Super Bowl of fresh product, logistics, and design stamina. The studios that thrive are the ones that pre‑book early, secure the right mix of roses, fillers, and greens, and avoid the last‑minute scramble that eats into profit and sanity. Florasource’s 2026 Valentine’s Collection is built exactly for that: curated, premium, and designed to help florists lock in availability before demand spikes.

A Curated Collection Designed for High‑Volume Success

The Valentine’s Day page showcases a massive, 300+ item lineup of roses, fillers, greens, and pre‑made bouquets — all crafted to support the heavy lift of February production. The collection emphasizes advance reservations, best pricing, and flexible shipping windows from late January through mid‑February, giving florists the breathing room they need to plan confidently. florasource.flowers

Standout Products Florists Are Already Eyeing

🌹 Premium Roses (New Varieties for 2026)

This year’s rose lineup is especially strong, featuring new varieties with rich tones, refined shapes, and excellent vase life. Highlights include:

  • ALORA Lavender Rose — soft, romantic hues with long‑lasting blooms
  • ALTAMIRA Red Rose — deep, passionate red with impressive bloom size
  • ALY Creamy Pink Rose — pale pink to creamy white, sweet fragrance
  • AMATISTA Mauve/Pink Rose — dramatic blend of purples and pinks
  • AMNESIA Lavender Rose — the beloved smoky‑lavender classic

These varieties are ideal for designers building tonal palettes, modern romantic looks, or premium Valentine’s arrangements. florasource.flowers

💐 Pre‑Made Bouquets for Fast Fulfillment

For studios juggling high order volume, pre‑made bouquets offer a huge time advantage. Florasource features:

  • “Blessings” Greenery Drop‑In Bouquets
  • 20‑Stem Premium Field Bouquets

These ready‑to‑use options blend fillers, greens, and premium stems — perfect for retail, grab‑and‑go, or as a base for custom upgrades. florasource.flowers

🌿 Greens & Fillers That Make Valentine’s Work Flow

Greens are the backbone of Valentine’s production, and the collection includes:

  • Variegated pittosporum
  • Baby blue eucalyptus
  • Leatherleaf
  • Lily grass
  • Tree fern

These staples help designers stretch recipes, add structure, and maintain consistency across dozens (or hundreds) of arrangements. florasource.flowers

🌸 Specialty Stems for Elevated Designs

For florists who want to offer something beyond the classic red‑and‑white palette, the Valentine’s page includes:

  • Snowflake White Spray Roses
  • Dutch Anemones (Blush, Full Star White, Lavante Assorted)
  • Tropical foliage options like Alocasia in multiple sizes

These stems bring texture, movement, and a modern edge to Valentine’s designs. florasource.flowers


Why Pre‑Booking Matters More Than Ever

Valentine’s Day is a global floral event — and that means competition for premium product is fierce. Florasource’s collection is built around early access, discounted pricing, and guaranteed availability, giving florists a strategic advantage during the busiest week of the year. With flexible shipping windows and free shipping across the board, it’s one of the most efficient ways to prepare for a profitable holiday. florasource.flowers


Final Takeaway

If you want a smooth, profitable Valentine’s Week, now is the time to secure your roses, fillers, and greens. The 2026 Florasource Valentine’s Collection offers everything from classic reds to new‑release garden roses, pre‑made bouquets, and premium greenery — all curated to help florists deliver their best work when it matters most.

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