Floral Trends, Buying Patterns & Design Insights Every Florist Should Know

Published by Skip Hewett on 01/02/2026 00:00 and amended on 01/02/2026 08:51.

❤️ Valentine’s Day 2026: The Floral Trends, Buying Patterns & Design Insights Every Florist Should Know

Presented by Florasource — florasource.flowers

Valentine’s Day 2026 is shaping up to be one of the strongest floral holidays in recent memory. With the date landing on a Saturday, florists are preparing for a full weekend of gifting, events, and high‑volume production. Consumers are planning earlier, spending more, and gravitating toward premium, design‑forward flowers — and that shift is already influencing wholesale buying patterns across the industry. For studios, event teams, and retail florists, this is the year to lean into quality, texture, and intentional design.

Roses Lead the Holiday — But the Palette Is Expanding

Red roses remain the icon of Valentine’s Day, but 2026 is showing a clear evolution in color preferences. While classic reds like Freedom and Explorer continue to dominate, designers are increasingly incorporating blush, nude, berry, and chocolate‑toned roses to create modern, editorial‑style palettes.

High‑petal‑count garden roses and premium Ecuadorian varieties are also in high demand, especially for customers seeking luxury gifting options. Florists are stocking up early on favorites such as Pink Mondial, White Mondial, Playa Blanca, and Quicksand, all available at florasource.flowers.