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Wholesale Flower Buying Guide & Availability Update: February 2026
Wholesale Flower Buying Guide & Availability Update: February 2026
The floral market is shifting fast this season, and designers who plan ahead will win big. Whether you’re stocking up for Valentine’s Day, refreshing weekly standing orders, or prepping for spring event builds, Florasource is keeping you fully informed with real‑time availability, seasonal insights, and smart buying strategies.
This guide breaks down what’s strong, what’s limited, and what you should secure early to stay ahead of demand.
Premium Roses: Strong Supply, High Demand
Roses remain the centerpiece of February buying, and farms are pushing excellent quality across all lengths.
What’s Looking Best Right Now
- 40–50cm Assorted Roses — consistent color, tight centers, excellent hydration response
- Premium Reds (Freedom, Explorer, Red Paris) — strong availability but moving quickly
- Nudes & Neutrals (Quicksand, Sahara, Vendela) — stable supply, ideal for designers building modern palettes
Buying Tip
Secure your reds early. Neutrals are more flexible, but reds will tighten as we approach the holiday window.
Designer Greenery: Stable, Beautiful, and Budget‑Friendly
Greenery continues to be one of the most reliable categories this month.
Top Performers
- Italian Ruscus — lush, elegant, long‑lasting
- Israeli Ruscus — clean lines, perfect for structure
- Eucalyptus (Baby Blue, Silver Dollar, Parvifolia) — excellent color and scent
- Leatherleaf — strong supply and great value for volume work
Buying Tip
If you’re building large installs or ceremony pieces, eucalyptus is your best cost‑to‑impact ratio right now.
Seasonal Favorites: Limited but Exceptional
Some seasonal items are showing beautiful quality but tighter availability.
Worth Grabbing Early
- Ranunculus — gorgeous but limited; colors vary week to week
- Anemones — strong quality, especially whites and deep jewel tones
- Tulips — excellent for Valentine’s and early spring palettes
- Hyacinth — fragrant, vibrant, and perfect for textural work
Buying Tip
Seasonal blooms fluctuate quickly. If you see a color you love, book it — it may not repeat next week.
Budget‑Friendly Workhorses: Great Value This Month
If you’re building volume arrangements or retail bundles, these categories are performing extremely well:
- Carnations (Standard & Mini) — consistent quality, wide color range
- Alstroemeria — long vase life, excellent for mixed bouquets
- Chrysanthemums — dependable, affordable, and versatile
Buying Tip
Use these varieties to stretch your premium blooms without sacrificing design impact.
Logistics & Lead Times
To keep your workflow smooth:
- Place Valentine’s orders as early as possible
- Expect slight delays on specialty imports
- Standard standing‑order items remain stable and predictable
Our team monitors farm inventory daily, so you always get the freshest, most accurate availability.
Ready to Order?
Browse the full catalog anytime at Florasource.flowers and secure your weekly must‑haves before the market shifts. If you need help planning quantities or selecting substitutes, our team is here to support your design vision.
As the season shifts, our team continues monitoring farm inventory daily to keep you informed and fully stocked. Whether you’re planning large‑scale installations, weekly retail rotations, or high‑volume event work, Florasource delivers the quality and consistency your workflow depends on. Check back each week for updated insights, new arrivals, and strategic buying recommendations designed to elevate your floral program.
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